Jon Williams Creative
Sony videos - BRAVIA, SOUNDBAR & HANDYCAM
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A magical tree in the forest
This is the hero video from a campaign I worked on for a range of Sony TVs. Themes of light, colour and how they worked together was a key message, so our working concept became"Experiencing the wonder of colour."
We wanted to create a fairytale experience, where a group of friends discover something amazing and beautiful in a forest.
As well as the lifestyle video above, we also did a complete online refresh for TV content ,as well as messaging tool kits and a range of other digital content to support other channels.
The sound of precision
In this product video for a flagship Sony soundbar we naturally wanted to show off it's key features, but also wanted to go a step further and give a sense of the incredible atmosphere it could create in a home.
Adventures with dinosaurs
In this video, we wante to connect Handycam to a spirit of adventure, creating a story of a family chasing an inflatable dinosaur around the city. This conveyed key features of this flagship model, as well a sense of spontaneous fun that the camera was created for.