WWF My Footprint app

What is it?

The WWF My Footprint app helps people understand their personal and household impact on the environment. It gives them practical ways they can reduce their carbon footprint and do their part for the environment - globally and locally.

What did they need?

The app contains a series of challenges people can undertake, and choose the ones that are right for them. After a successful initial rollout, I was brought in to write new challenges and UX copy to fill the app.

What did I do?

As well as creating new challenges. I worked on UX copy across the app to ensure a smooth journey that supported people through to completion.

Each challenge came with a number of UX copy requirements - recommending alternative challenges, supporting copy, congratulatory copy on completion of each task and for other areas of the journey.

Throughout, a balance between strict character counts and maintaining a lively and inspiring tone was essential.